- Empower local people and communities to care for and protect the unique wildlife in their enviornment.
- Provide an opportunity for the travel industry to promote more responsible wildlife experiences as an alternative to exploitative, extractive, or consumptive captive or wild animal attractions.
- Emphasise our cultural links with nature as a powerful tool to encourage positive change for animals and people.
- Incorporate animal welfare as an integral part of what constitutes ‘sustainable practices’ or ‘wildlife friendly’ tourism.
- Use an approach combining nature conservation and animal welfare successfully, as part of a growing movement.
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