- Empower local people and communities to care for and protect the unique wildlife in their enviornment.
- Provide an opportunity for the travel industry to promote more responsible wildlife experiences as an alternative to exploitative, extractive, or consumptive captive or wild animal attractions.
- Emphasise our cultural links with nature as a powerful tool to encourage positive change for animals and people.
- Incorporate animal welfare as an integral part of what constitutes ‘sustainable practices’ or ‘wildlife friendly’ tourism.
- Use an approach combining nature conservation and animal welfare successfully, as part of a growing movement.
![Whale](https://res.cloudinary.com/enchanting/q_80,f_auto,c_lfill,x_w_mul_0.76,y_h_mul_0.5,g_xy_center,w_360,h_270/exodus-web/2022/05/003079-cape-whale-coast-shutterstock-548729362.jpg)
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